Senior writer - ELLE & Marie Claire, australia
Are Media (ELLE Australia, Marie Claire Australia)
March 2024 - Present
I am a senior writer on the ELLE & Marie Claire digital team, writing and editing the website for Australian audiences. I also assisted with the relaunch of ELLE Australia’s print edition in 2024, and have contributed to both ELLE & Marie Claire magazines. Some duties include:
Creation and editing of news, features and SEO-led content for the websites, in the areas of fashion, beauty, health, sex & relationships, astrology and more
Creating shopping content in partnership with our affiliate team and networks
Editing and publishing the work of freelancers
Creating traffic reports for the wider team
Creating and editing content for social media channels
Attending red carpets, press junkets and conducting interviews with A-list talent
Covering major events, including awards nights, fashion weeks, and film premieres
Representing the team at industry events
Freelance Journalist and Editor
Self-employed
Sep 2017 - Feb 2024
As a freelancer, I performed duties of a content writer, editor and journalist to a variety of publications. My topics of expertise include food, travel, culture, arts, lifestyle, health, real estate and finance. I have particular experience writing SEO content, and am familiar with SEO guidelines and best practices for written content.
Previous publishers and clients include:
• Realestate.com.au
• The Urban List
• The Culture Trip
• Broadsheet
• Normal
• e-Choice
• Mercedes Online
• Lifestyle.com.au
Content Writer and Editor
REA Group
Oct 2018 - May 2022
• Writing and editing branded and native content for Realestate.com.au
• Writing and editing articles for Realestate.com.au Lifestyle, News and Guides • Turning commercial briefs into captivating editorial content
• Writing and editing for SEO
• Conducting interviews
• Working with video and data teams to create and synthesise content
• Editing images
• Sub-editing
Editor - Lifestyle
Foxtel Group
Dec 2015 - Sep 2017
• Writing, editing and publishing content across the Lifestyle pillars (food, home, health, lifestyle, travel etc)
• Using Google Analytics to compile weekly traffic reports and distribute to wider team
• Developing and implementing editorial strategy and content plans in order to meet Lifestyle’s online traffic targets and consumer needs
• Developing content series ideas and inform the development of new strategies through video, social, etc.
• Sourcing and editing contributor content, including articles and recipes
• Implementing SEO strategies across the website
• Working with Lifestyle’s marketing, commercial, production and creative teams to implement editorial and brand strategies
• Create monthly eDMs
Note: Sadly, this website was taken down by Foxtel in 2020.
News Writer
Mamamia Women’s Network
Feb 2015 - Aug 2015
• Writing news, viral and celebrity posts in the morning as required, as well as writing bigger investigative news pieces throughout the day
• Loading posts to WordPress (including image selection and SEO) and republishing news content from partner outlets
• Pitching to the editors outlining what is making news, and which stories to watch throughout the day
• Overseeing the growth of the Mamamia News Facebook page (including daily scheduling of Facebook posts)
• Helping train new casual staff as required
Journalist
SheSaid
Jul 2014 - Feb 2015
• Writing and editing articles for shesaid.com.au and its international sites in the United States and Singapore
• Using analytics to inform content strategies
• Assisting with social media management
Public Relations Consultant
Foresight Communications
Apr 2012 - Apr 2013
• Writing media releases
• Preparing contact reports, agendas, WIP reports
• Preparation of weekly newsletter for clients
• Preparation of quarterly magazine for clients
• Liaising with clients, stakeholders and relevant contacts
• Liaising with MPs, staff and department officials
• Assisting with hosting of functions, conferences, luncheons etc.
• Representing the company at industry functions
• Managing social media on behalf of clients (Twitter, Facebook, YouTube, Wordpress)
• General office duties
Writer/Journalist
2threads.com
Oct 2011 - Apr 2012
Producing blog-style posts on celebrity, fashion, culture and entertainment.
Reporter
WIN Television
May 2011 - Jul 2011
• Sourcing stories of interest to Central West NSW
• Script writing reports for prime time television news • Reporting (on camera and via V.O)
• Conducting interviews
• Building relationships with the local community
Journalist/Producer
2MCE/Community Radio Network
May 2010 - May 2011
• Producing a half-hour, youth-focused politics program, broadcast nationwide on the Community Radio Network
• Hosting a fortnightly program
• Sourcing and developing 'hot topics' for each program
• Conducting interviews
• Script writing
• News writing and reading
• Editing sound clips